Advertising and Public Relations for a Small Business
| Author | : | |
| Rating | : | 4.78 (863 Votes) |
| Asin | : | 0960527605 |
| Format Type | : | paperback |
| Number of Pages | : | 443 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Professional learning and usage for Advertising and Public Relations for a Small Business
Advertising and Public Relations for a Small Business Charles Settles I found this book to be written in an easy to understand language. It contains a step-by-step method for planning a promotional campaign and budget. It also helps you select the media you should use to sell what you want to, to the right customer. It also shows you how to produce your own print/electronic, radio/tv promotional materials. I especially liked the information on how to buy space and time and how to obtain free publicity.. Advertising and Public Relations for a Small Business I found this book to be written in an easy to understand language. It contains a step-by-step method for planning a promotional campaign and budget. It also helps you select the media you should use to sell what you want to to the right customer. It also shows you how to produce your own print/electronic, radio/tv promotional materials. I especially liked the information on how to buy space and time and how to obtain free publicity.