Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests
| Author | : | |
| Rating | : | 4.27 (810 Votes) |
| Asin | : | 0787967122 |
| Format Type | : | paperback |
| Number of Pages | : | 272 Pages |
| Publish Date | : | 2017-09-20 |
| Language | : | English |
DESCRIPTION:
3, Jan/Mar 2005) . “…Mathematically educative…” (Interactive Marketing, Vol. 6, No
Great analytical tool! Beyond the great examples and readable style, this book practically condenses information taught in statistical and data analysis courses and presents it in an extremely useful and readable way. So practical! This is a must read for people serious about improving their direct mail program. I am constantly getting mail and wondering "what were they thinking when they put this together?" This book will help you avoid some of those pitf
In Testing, Testing, 1,2,3 direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, Testing, Testing, 1,2,3 is based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. There is no doubt that testing—when done correctly—can raise more money for your organization. Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. Read a Charity Channe
These companies provide a wide range of direct response fundraising and marketing services to nonprofit clients throughout North America. . Consultant Mal Warwick is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; DONORDIGITAL.COM LLC; and Response Management Technologies, Inc. Warwick has